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American Floral Art School
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School
Staff James
(Jim)
Moretz, Director, has an impressive background of
well-rounded academic training and years of practical and varied
flower shop experience. He actively directs the American
Floral Art School and supervises the intensive training. As
assistant director for 15 years, he helped develop the unique and
highly successful teaching methods that make this school world
renowned. Jim has traveled extensively
to many European and Asian countries to visit former students and to
observe successful floral practices. He has been honored as a judge
for many floral design competitions. He has presented
lecture-demonstrations in Canada, Puerto Rico, Singapore, Taiwan, as
well as the U.S. He opened branches of the school in Taipei, Taiwan,
and Shanghai, China. Jim has authored 7 books on floral design
including "Commercial and Creative Floral Design."
A graduate of the Ohio State University with a
B.S. Degree in Floriculture and Business Administration, Jim is a
member of Phi Alpha Xi and Gamma Sigma Delta, honorary fraternities
in floriculture and science. He is a member of the American
Institute of Floral Designers and is a professional photographer. He
regularly contributes photographs and articles on floral design to
several national and international trade magazines. He is also the
owner of a very extensive library on floral design and art.